What’s Easyjet Business Model?
easyJet plc, a low-cost passenger airline, conducts operations throughout the United Kingdom and mainland Europe. The Company sells the majority of its tickets through its Web site.
What Easyjet is doing in more details?
easyJet is a low-cost European point-to-point airline that uses its cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky.
The low-fare airline operates around 980 routes from around 155 airports. easyJet operates from over 25 crew bases on the European continent and in the UK, including London’s Gatwick, and Luton airports.
The company is the No. 1 or No. 2 airline brand in the UK, France, and Switzerland. Its fleet consists of over 340 primarily Airbus jets. The carrier was established in 1995 by Sir Stelios Haji-Ioannou and its largest market in the UK.
Where Easyjet is Operating?
easyJet relies on about 300 suppliers to deliver many of its operational and commercial activities. Airbus is its sole aircraft supplier. The company operates in two segments: Airline, which generated almost all of the company’s sales and Holidays.
Airline business operates easyJet’s route network and the holiday’s business, which sells holiday packages. Overall, Passenger accounts for over 75% of the company’s total sales. The remaining is produced by Ancillary.
Where is the geographical reach of Easyjet?
easyJet is based in the UK and operates in around 35 countries. The company flies over 340 aircraft, around 190 of which are registered in the UK, about 135 in Austria, and around 30 in Switzerland. In addition to the UK, its core markets are France, Italy, and Switzerland.
Customers based in the UK account for approximately 40% of revenue. Southern Europe account for some 35% of revenue. Northern Europe and other regions account for the remaining around 25%.
What is Easyjet’s Sales and Marketing Strategy?
The company serves some 48 million customers around the world.
What is Easyjet Financial Performance?
Total revenue decreased by 53% to £3.0 billion in 2020 when compared to 2019’s £6.4 billion as capacity was severely reduced by 48% to 55.1 million seats as a result of COVID-19.
The loss for the financial year after taxation amounts to £1.1 billion compared to a profit of £349 million in the previous year.
Cash held by the company at the end of fiscal 2020 increased to £2.3 billion. Operating activities used £762 million while investing and financing activities provided £266 million and £1.6 billion, respectively.
What is Easyjet Future Strategy?
easyJet’s focused network strategy can be summarized as follows: lead in its core markets; build on its strength in destination leaders; and potential future growth in focus cities.
What is Easyjet’s Background?
Greek-Cypriot entrepreneur Sir Stelios Haji-Ioannou, the son of a shipping magnet, founded easyJet in 1995 after leaving his father’s company.
He launched the no-frills airline from London Luton Airport using two rented 737s, a small crew wearing orange sweatshirts, and £29 one-way fares to Glasgow advertised as ‘fly to Scotland for the price of a pair of jeans.